The range of creatures they care about casts such a wide net that you have a ton of options for building around this commander
Its not necessarily the most-played, or the most powerful, but a look at the 20 cards that on any given day of the week, float to the top of a slightly larger pool of cards that made waves this year
This is why proliferating them isnt a great strategy, as each instance of proliferate only gives you 1 counter
This was expected since there was one fewer MTG set released in Q2 this year compared to 2022 but each of the three sets released in Q2 this year earned, on average, more than each of the four sets in the same time window during 2022 : Source : Hasbro Second Quarter Earnings Call Also, according to the same Q2 2023 earnings report, The newest Universes Beyond set, The Lord of the Rings: Tales of Middle-earth , was the second biggest launch sell-in ever and is tracking to be the biggest selling MAGIC set of all time
They have a great selection of Pokmon Cards and other trading card games, as well as a few extras I wasnt expecting to see
But a card like Meddling Mage that rules the competitive landscape does very little for a Commander game and even less for a general multiplayer game